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About Hoffman Media

Hoffman Media, LLC (HM) is a privately held, leading special-interest publisher based in Birmingham, Ala. The company specializes in publications targeted to the women’s market and the large base of advertisers who seek a print, online and interactive medium to reach this attractive demographic. In addition to publications, HM has a growing consumer event business and an established ancillary products division.

HM was founded in 1983 by Phyllis Hoffman DePiano as Symbol of Excellence Publishers, Inc. and was renamed Hoffman Media in 1998. Mrs. DePiano led the company for decades, building it from the ground up into one of the region’s most respected special-interest publishers. Her eye for beauty, her instinct for what readers craved, and her relentless standard for quality shaped every publication to carry the Hoffman Media name—a legacy that continues to guide the company today.

Following her passing, her sons stepped into leadership: Eric Hoffman, Chief Executive Officer, and Brian Hart Hoffman, Chief Creative Officer. Under their direction, Hoffman Media has continued to grow and evolve, expanding into new ventures including 83Press, the company’s book publishing imprint, and a robust retreats business, bringing the Hoffman Media experience to readers beyond the page.

The company has experienced steady and often remarkable growth since its founding, and remains one of Birmingham’s leading privately held businesses today.


Hoffman Media’s current titles include:

TeaTime Cover Southern Lady Cover Victoria' Cover The Cottage Journal Cover

Louisiana Cookin' Cover Taste of the South CoverBake from Scratch Cover Southern Home

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  • Bake from Scratch
  • The Cottage Journal
  • Louisiana Cookin’
  • Southern Home
  • Southern Lady
  • Taste of the South
  • TeaTime
  • Victoria
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